The Company BE is incorporated in Older Town, its postal address being The mobile number being It is owned and managed by its owner-Eric Capacitor Chipolata. Mr.. . Eric Capacitor Chipolata has extensive experience in accounting, sales, marketing, and management and is the Sales Executive of Serologist Golf & Wildlife. The company intends to hire two full-time pastry bakers and six waitresses to handle customer service and day to day operations. Products and Services BE offers a broad range of coffee and pastry products, all from high quality Kenya grown coffee beans.

BE caters to all of its customers by providing each customer coffee and pastry products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. The Market The retail coffee industry in the town has recently experienced rapid growth. The cool climate in region stimulates consumption of hot beverages throughout the year.

BE wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business.. High visibility and competitive products and service are critical to capture this segment of the market. Financial Considerations BE expects to raise Oshkosh, 000 of its own capital, and to borrow Shod, 000 guaranteed by the 20000 shares invested in BABEL. This provides the bulk of the current financing required.

BE anticipates sales of about SSH 1 in the first year, Kohl in the second year, and Skis,1 60,000 in the third year of the plan. The company does not anticipate any cash flow problems. The total costs of sales will be Oshkosh,OHO, Kohl , 1 00,000 and Kohl respectively. The net profits also will be Oshkosh,OHO, Oshkosh,OHO and Oshkosh,oho. 1. 1 Mission BE aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents. 1. Keys to Success Keys to success for BE will include: Providing the highest quality product with personal customer service. 2. Competitive pricing Company Summary BE is a bakery and coffee shop managed by Eric Capacitor Chipolata. The entrepreneur will provide funding from his own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation. A Mo-year Small Business (SUB) loan will cover the rest of the required financing. The company plans to build a strong market position in the town. 2. 1 Company Ownership BE is incorporated in the Town of Older- Susan Sighs County.

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